Season 10

Season 10

2014-10-14
14 Episodes

Episodes

Ten Years of Selling

1. Ten Years of Selling

2014-10-14

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The battle to become Lord Sugar's next business partner begins with a selling task.

Wearable Technology

2. Wearable Technology

2014-10-15

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The candidates are asked to design a piece of wearable technology.

Home Fragrance

3. Home Fragrance

2014-10-22

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Each team must create their own range of home fragrance products.

Online Video Channel

4. Online Video Channel

2014-10-29

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The candidates are set a 21st-century task - creating video channels for YouTube.

Coach Tours

5. Coach Tours

2014-11-05

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The teams have two days to create their very own coach tours.

Board Game

6. Board Game

2014-11-12

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Lord Sugar asks the candidates to design a brand new board game.

Advertising - New York

7. Advertising - New York

2014-11-19

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Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.

Country Show

8. Country Show

2014-11-26

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The candidates attempt to crack the rural market at the Royal Bath and West show.

Ten Years of Discount Buying

9. Ten Years of Discount Buying

2014-12-03

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Lord Sugar tells the candidates that he wants to test their negotiation skills.

Premium Pudding

10. Premium Pudding

2014-12-10

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The candidates are asked to create a brand new range of premium puddings.

The Final Five

11. The Final Five

2014-12-16

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As the tenth series draws to a close, this programme profiles the remaining candidates.

Interviews

12. Interviews

2014-12-17

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The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.

Why I Fired Them

13. Why I Fired Them

2014-12-18

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Lord Sugar takes a look back at the candidates who fell before the final hurdle.

The Final and You're Hired

14. The Final and You're Hired

2014-12-21

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The two finalists must launch their businesses with the help of some former candidates.