Season 16

Season 16

2022-01-06
14 Episodes

Episodes

Cruise Ship

1. Cruise Ship

2022-01-06

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This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

Toothbrush

2. Toothbrush

2022-01-13

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The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

Non-Alcoholic Drinks

3. Non-Alcoholic Drinks

2022-01-20

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The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

Fishing

4. Fishing

2022-01-27

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The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

Gaming

5. Gaming

2022-02-03

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The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

Wales

6. Wales

2022-02-10

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In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

Pods

7. Pods

2022-02-17

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The candidates gear up to design, brand and pitch their own electric driverless vehicle.

Silverstone

8. Silverstone

2022-02-24

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The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

TV Selling

9. TV Selling

2022-03-03

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The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.

Baby Food

10. Baby Food

2022-03-10

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Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

The Final Four

11. The Final Four

2022-03-15

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With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

Interviews

12. Interviews

2022-03-17

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The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.

Why I Fired Them

13. Why I Fired Them

2022-03-21

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Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

The Final

14. The Final

2022-03-24

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The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.